Lakers’ LeBron James calls out college coaches complaining about player loyalty

LeBron James fired a shot at college coaches complaining about the lack of player loyalty due to NIL deals.

LeBron James with a bunch of angry emojis around him. Lakers

The college sports landscape has changed quite a bit in recent years thanks to the introduction of name, image, and likeness deals, which allows college athletes to partner with brands so that they can profit off of their own name and image. While this is obviously very beneficial for the players, coaches across college sports aren’t as happy with the introduction of the concept, which led to them getting called out by LeBron James.

James is certainly invested in the college sports landscape since his oldest son, Bronny James, is playing basketball for the USC Trojans. Throughout the nation, players are transferring more than ever, leading to college coaches lamenting the lack of player loyalty nowadays. That first caught the attention of ESPN’s Mike Greenberg, who said coaches are also rarely loyal to their programs, and that players are simply following suit now.


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Greenberg makes a very good point, as college coaches are always looking for the best opportunity to advance their careers, even if it comes at the expense of the program they currently lead. Now, players are doing the same thing, and coaches are getting frustrated as a result. LeBron saw this clip of Greenberg, and reposted it on his Instagram story by agreeing with what he’s saying, while calling out these college coaches in the process.

LeBron James’ comments noteworthy amid Bronny James transfer rumors

West guard Bronny James (6) with father LeBron James following the McDonald's All American Boy's high school basketball game at Toyota Center.
Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

James is obviously in favor of college players getting compensated fairly and being allowed to make the decisions that are best for their careers, but his comments are particularly notable given that Bronny could potentially be leaving USC to play college basketball elsewhere. Bronny didn’t exactly have a great freshman season (4.8 PPG, 2.8 RPG, 2.1 APG, 36.6 FG%), and he could potentially look to go to another school in search of a bigger role on their team.

The initial plan seemed to be for Bronny to play one year in college before declaring for the 2024 NBA Draft, but he suffered cardiac arrest during a practice back in August that threw a loop in those plans. Bronny could still declare for the draft, but given his struggles with the Trojans, it may be in his best interest to get more seasoning at the college level before he finds his way to the league.

What Bronny intends on doing remains to be seen, but LeBron’s stance on players moving from school to school seems to indicate that his son could be on the move. It certainly appears to be a decision that could be best for James’ talented son, and his recent social medi